Lagazuoi Winning Ideas Mountain Awards: the winners of the third edition
05/04/2022
Augmented reality telling the story of the Dolomites, vocational training to become a dairy farmer, ski suits made from apple processing waste, solid soluble beverages to take with you in your backpack, an antagonistic pub, the new concept of a mini waste shredder, participatory territorial communication, new digital forest workers: these are the many prize-winning ideas and projects awarded for the 3rd edition of the competition. It is curated by the Lagazuoi EXPO Dolomiti, the exhibition centre at 2,732 metres of altitude between Cortina and the Badia Valley.
It puts the spotlight on start-ups, companies and communities capable of enhancing the mountains as a place naturally devoted to innovation from a socially and environmentally sustainable point of view.
The exhibition of the winning projects will be open from June 2022 until March 2023.
Cortina d’Ampezzo, 5th April 2022_These are the winners of the third edition of the Lagazuoi Winning Ideas Mountain Awards, a curatorial project of Lagazuoi EXPO Dolomiti: those who counteract the depopulation of the Alps by focusing on new generations of dairy farmers and small forest owners, those who invest in new supply chains which recycle food waste, those who are developing new ways to bring people to the highlands by reinventing the concept of sustainable tourism.
It is an unstoppable high-tech revolution promoted by this competition which brings companies, start-ups and communities facing the challenges of the highlands up to the exhibition centre at the top station of the Lagazuoi cable car at an altitude of 2,732 metres.
The exhibition can be visited from June 4th, with the start of the summer season, and will be open until March 2023. From this edition onwards, the respective final exhibition is assigned a permanent place in the Lagazuoi EXPO Dolomiti and its display will be renewed from year to year.
To determine the winners, four juries were set up, one for each category. Each consists of three experts: journalists, entrepreneurs, representatives of institutions and at least one university professor, all of them having a close connection to the mountains.
Category: Mountain clothing and equipment
Winner:
- Speedmachine by Nordica
The new ski boot manufactured by this famous Italian brand uses 3Force technology with three components of different densities, not only for the upper boot and shell but also for the liner. The result is a product that adapts to the skiing technique, the field of application and the snow conditions.
Special mention (startup)
- Apple Skin by One More
One More, a South Tyrolean manufacturer of sustainable sportswear, is the first Italian company to experiment with the potential of AppleSkin for its fashion line: it is the most natural imitation eco-leather made from recovered South Tyrolean apple processing waste.
Selection committee: Marco Di Marco (Director of Sciare), Pietro Fedon (Vice-President of the Young Entrepreneurs of Confindustria Veneto), Andrea Parisotto (President of the Museo dello Scarpone Foundation).
Jury: Andrea Bianchi (journalist at Mountain Blog), Maria Lorraine Berton (President of Confindustria Belluno Dolomiti) and Antonello Marega (architect and IUAV teacher in the product design and corporate strategy course).
Mountain clothing and equipment – the award winners
Category: Innovative and sustainable mountain tourism
Ex aequo winners:
- L’Altra montagna - Le Dolomiti del silenzio by Isoipse Impresa sociale.
L'Altra Montagna is a project focused on the Friulian Dolomites, a less touristy jewel: it is a participatory path that involves local communities and stimulates their reflection on the heritage of their country and their valley to exploit the touristic potential of the territory from a sustainable point of view.
- Progetto Antagonisti by Antagonisti GipsyBrewers
Antagonisti di Melle is a group of young people who are reviving a village of 200 inhabitants in Melle near Cuneo, creating jobs and thus counteracting depopulation. To date, this project has resulted in a pub with a brewery (Officina Antagonisti), a hostel (Ostello Antagonisti), a sustainable kitchen with a vegetable garden and an ice cream parlour (Fioca).
Special mention (startup)
- Ecotrix by Frieco Società Benefit s.r.l.
Ecotrix is a new smart device that reduces the environmental impact of waste and promotes the recycling process in terms of a circular economy. This is made possible by the innovative patented integrated shredding system (95% volume reduction) and the possibility of automatically or semi-automatically separating the waste introduced into it.
Selection committee: Mario Tonina (President of the Unesco Dolomites Foundation), Paola Manfredi (Vanity Fair journalist), Susanna Sieff (Sustainability Manager Advisor).
Jury: Andrea Macchiavelli (Professor at the Bergamo University of Marketing, Economy and Management of Tourism Companies), Vanda Bonardo (President of CiPRA - International Commission for the Protection of the Alps), Giovanni Moro (Editor-in-Chief of Dove).
Innovative and sustainable mountain tourism - the award winners
Category: Digital innovation & mountain apps
Winner
- LagazYou, fai tua la montagna! by BBS s.r.l.
An interactive app with augmented reality, which combines storytelling and gamification to recount the climatic, historical and cultural aspects of the Lagazuoi territory. A narrative experience that focuses on the mountain and reveals to the visitors its unexplored secrets.
Special mention (startup)
- Forest Sharing by BlueBiloba
This is the first platform that allows owners of small forest parcels to create a community, with a team of forestry experts that offers personalized advisory services. Forest owners can learn how to manage and enhance their forests by choosing between the sustainable cutting of wood, tourist enhancement and forestry maintenance.
Selection committee: Gabriele Ferrieri (President of ANGI, Italian Association of Young Innovators), Cristina Angelillo (President of InnovUp), Bruno Ruffilli (Innovation Editor at La Stampa).
Jury: Alessia Cruciani (journalist at Corriere Innovazione), Jacopo Pertile (founder of AzzurroDigitale and licensee of TEDxCortina), Claudio Lucchese (Ca Foscari Venezia, course coordinator of Hospitality Innovation & E-Tourism).
Digital innovation & apps – the award winners
Category: Mountain gastronomy industry
Winner
- Alte Imprese by Alte Imprese
The Masterclass Alte Imprese, the international mountain cheese school, trains the next generation of dairymen, cheesemakers and shepherds. They are the custodians of the mountains, committed to stemming the spread of forests and supporting the preservation of native animal breeds, biodiversity and the landscape.
Special mention (startup)
- Drype by Drype
A startup made up of young engineers, designers and chemists created Drype: a solid, soluble and alcoholic drink obtained by pulverizing the beverages that make up the most famous cocktails. It dissolves in water in a few seconds and is ideal for lightweight travelling, also in the mountains where the product leaves no waste behind and is therefore respectful of the environment. It's ready to drink and made with natural botanicals.
Selection committee: Anna Maria Pellegrino (President of the Italian Association of Food Bloggers), Simona Rossotti (MEG, food and wine market), Claudio Sacco (blogger and gourmet traveller).
Jury: Cristina Mora (Professor at the University of Parma, Food System course), Massimiliano Tonelli (Editorial Director of Gambero Rosso and Artribune), Giorgio Colli (Vice-Presibest dent of the Agro-Food Press Association).
Mountain gastronomy industry – the award winners
Development and coordination of special projects Lagazuoi Expo Dolomiti and DOC-COM Press Office
